In
his interview with McKinsey & Company, Brian Solis, Saleforce.com's global innovation evangelist, shared how the most successful retailers will be the ones who can intertwine tech, VR, AR — whatever it may be — with the consumer experience and tie that to a store in an unconventional way.
And as a musician I couldn't help but point out that it's inevitable that music would play a substantial role in designing that experience. Music
is experience.
I started brainstorming how music can impact one in a retail store, which brought me back to when I began writing soundtracks for books (after that I found out this is called audio drama, wrote
an article about it, and built a
data science project around finding how much sound books have… but that's an anecdote for another time). Ever since then the concept of combining music composition with books hasn't left my head. What if I turn that into an event where people would be able to experience a book on a new, deeper level?
